A PROACTIVE APPROACH
Whereas previously companies may have solely reacted to crises and stakeholder concerns, companies are increasingly trying to proactively influence the narrative around key issues such as employee wellbeing, privacy and ESG. As a result, more than four in five companies (82%) have said they should be engaging with pressing social or political discourse.
A wide range of stakeholder groups continue to influence the strategic direction of G20 companies, although there has been a degree of shift around which groups influence the most. Customers continue to be a major influence on the strategic direction companies take, along with investors and shareholders in second and third place respectively this year. Along with civil society, media and lenders/creditors are the groups least likely to influence the strategic direction of G20 companies.
G20 companies are facing an increasingly diverse range of crisis scenarios, and by extension increased stakeholder demands. It is those G20 companies that are resiliently prepared – through the adoption of AI analytics, proactively engagement with social and political discourse, and by investing in crisis preparations - that will be best placed to weather future storms.