The combination of the global pandemic, changing consumer patterns, digitalisation and new ways of working are presenting companies with unique opportunities to transform - as well as increased vulnerabilities and risk.

The transformation businesses require to face these challenges and maintain competitiveness will be underpinned by a resilience based on flexibility, future planning, M&A activity and new technological tools.

Our data shows that 72% of G20 businesses agree that the pandemic has caused lasting damage to their industry, and that a third estimate the pandemic has seen revenue losses of 30% or higher (13% have suffered losses of 70% or more). Businesses are therefore looking to transform, as a means of optimising operations and driving greater efficiencies.

of organisations with turnover greater than $100 billion agree that their business model needs to fundamentally change in order for us to maintain or restore competitiveness

of G20 businesses agree that the pandemic has caused lasting damage to their industry

It is clear that companies increasingly understand the imperative to transform – one in five state that they have experienced their business model becoming outdated over the past 12 months, and 80% of all G20 respondents agreed that their model needs to fundamentally change in order to maintain or restore competitiveness.

There remains however a degree of discrepancy between businesses understanding that they need to transform, and their proactivity in - and understanding of - how to do so. One in five G20 companies have experienced an inability to plan for the future, and only half are addressing pressing transformation issues proactively, for example.

In some instances, businesses are investing in certain transformation areas but are struggling to reap the benefits – with digitalisation being a clear example.

M&A Drivers

On one hand, 80% of G20 businesses agree they are using AI and analytics to monitor for risk scenarios, one in three are conducting M&A expressly to acquire technological platforms and systems, and 29% are conducting M&A to acquire data assets. Ultimately, however, the vast majority of companies (69%) are still struggling to digitalise.

Our research also shows that along with digitalisation, both supply chains and wider M&A activity are two areas in which businesses are making considerable efforts to transform.

With 63% of businesses agree that the pandemic has caused permanent disruption to their supply chain, 43% are planning to conduct regular ‘health checks’ on their supply chains. The vast majority of companies (89%) also report that they will be actively seeking M&As as a vehicle of growth and transformation.



to acquire technological platforms and systems


to improve ESG credentials and capabilities


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Lessons for leaders communicating online during a crisis

July 8, 2021—More CEOs are actively engaging on social media than ever before: over 40% of CEOs across the FTSE 100, CAC 40 and DAX 30, a trend that has been accelerated during the past year as CEOs were forced to lead from home. This presents its own risks, but also opportunities when managing a crisis given the fact that CEO-shared content receives considerably higher engagement than content shared by company channels.


Pandemic Provides Catalyst for Business Transformation

November 26, 2021—Adam Bradley and John Maloney, Senior Managing Directors in our Business Transformation team, explore the key operational areas that businesses should be considering to ensure that they are ready to harness potential opportunities and able to survive and thrive going forward.

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